Shubham Raghav, Growth Architect

Most growth is a guess.

I build the systems that make it certain.

Grow Your Brand with AI

Anyone can spend the budget. I prove what it actually did.

  • $10M+ Ad spend managed
  • 100+ DTC brands scaled
  • 3 Markets (UK, US, AU)
  • 7+ Years in growth

Brands I’ve worked on

  • CluedUpp Games
  • Comfy Koalas
  • McQueens Dairies
  • OceanSaver
  • The Simple Folk
  • Spectrum

Try it

Your dashboard shows one number. Here is the other one.

35%

Some of those conversions would have happened without the ad. That share is the difference between reported and real.

Reported $200,000 4.0x ROAS
Actual $130,000 2.6x incremental ROAS

$70,000 credited to the spend that it did not cause.

A simplified illustration, not a measurement of your account. Real incrementality needs holdout testing.

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Expertise

  1. Growth Strategy

    Full-funnel across Meta, Google, and TikTok. CPA cut 50% in 90 days.

  2. Attribution & Measurement

    MMM, incrementality testing, holdout studies. Built to survive post‑iOS 14.

  3. Reporting & Automation

    Looker Studio, GA4, server-side GTM. Analyst time cut 25%.

  4. AI & Agentic Commerce

    Making brands discoverable and buyable by AI shopping agents. Built on the open Agent Commerce Protocol.

Results

  • Indexed CPA over 90 days, starting at 100
    DayCPA (indexed)
    Day 0100
    Day 1592
    Day 3082
    Day 4571
    Day 6062
    Day 7555
    Day 9050

    50%

    CPA reduction in 90 days

  • Indexed revenue over 3 months, starting at 100
    MonthRevenue (indexed)
    Start100
    Month 1128
    Month 2163
    Month 3200

    100%

    Revenue growth in 3 months, profitable

  • Funnel conversion, before and after structured testing
    StageConversion
    Before1x
    After3x

    3

    Funnel conversion, tripled through structured testing

  • Indexed reporting time, before and after
    StageTime (indexed)
    Before100
    After75

    25%

    Less time spent on reporting

Case Studies

Case 01 Subscription

A subscription brand (UK / AU)

Challenge
Profitable scale, not just top-line volume. The growth had to hold up under real scrutiny.
Approach
Rebuilt attribution from the ground up. Ran incrementality testing, holdouts and causal analysis, to prove what was actually driving growth. Reallocated budget toward only what held up.
Result
100%+ revenue growth in 3 months, while staying profitable.

Case 02 Acquisition

A portfolio of DTC brands (UK / AU)

Challenge
Rising acquisition costs and post-iOS 14 measurement gaps. Scaling profitably was hard, and the data itself was hard to trust.
Approach
Structured creative and CRO experimentation to find and scale winners fast. Built a privacy-resilient measurement stack, GA4, server-side GTM and Looker Studio, to see what was really working.
Result
CPA down roughly 50% in 3 months. Funnel conversion improved up to 3x.

About

Portrait of Shubham Raghav, growth architect

7+ years in growth marketing. $10M+ in ad spend managed across Meta, Google, and TikTok, for 100+ DTC and ecommerce brands in the UK, US, and Australia.

The work was never just running ads. It was building the attribution and measurement systems that prove what is actually driving growth. When iOS 14 broke platform data, I built frameworks that held up.

My background is computer science, so the measurement layer gets built, not bought. Looker Studio, GA4, server-side GTM, SQL.

Now building Cresva, AI agents that run marketing operations.

Systems I’ve built

I build the measurement infrastructure. Not just the ads that run on top of it.

  1. Automated reporting system

    Built in Looker Studio, integrating GA4 and server-side GTM. Cut reporting and analysis time by roughly 25%.

  2. Digital carbon measurement tool

    Tracks the carbon footprint of digital marketing activity, and helps reduce it.

What I run

Cresva

The growth system for brands and agents.

I’m building Cresva, an AI platform for ecommerce brands selling to both humans and AI agents. It runs a team of specialised AI agents for forecasting, attribution, strategy, creative, and delivery, built on the open Agent Commerce Protocol. Cresva is a verified Meta Tech Provider.

Visit Cresva

WebTech

Growth for the agent economy.

The services firm. Growth, visibility and measurement for brands and agencies in the agent economy.

Visit WebTech

Let’s find what’s driving your growth.

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