Hi. I am
$10M+ in ad spend managed. 100+ DTC brands scaled across Meta, Google & TikTok. 6 years learning what breaks when brands scale – now I build systems that prove what’s actually working.
About Me
Over 6 years, I've led performance marketing and growth strategy for 100+ DTC and eCommerce brands across the UK, US, and Australia - managing $10M+ in ad spend across Meta, Google, and TikTok.
My focus: not just running ads, but building the attribution and measurement systems that prove what’s actually driving growth. When iOS14 broke platform data, I built the frameworks that kept brands scaling profitably. Now I’m building Cresva – AI agents that run the marketing ops I used to do manually.
My Expertise
I build the paid media strategies and measurement systems that turn ad spend into profitable, scalable growth.
1. Paid Media Strategy
Full-funnel across Meta, Google, TikTok. Cut CPA 50% in 90 days.
2. Attribution & Measurement
MMM, incrementality testing, holdout studies. Built frameworks post-iOS14.
3. Reporting & Automation
Looker Studio, GA4, server-side GTM. Reduced analyst time 25%.
4. Creative Testing
Systematic frameworks that scale winners fast.
Selected Results
→ 50% CPA reduction in 90 days across multiple accounts
→ 100%+ revenue growth for subscription brand in 3 months (profitable)
→ 3× funnel conversion through structured experimentation
→ 25% reduction in reporting/analysis time through automation
Case Study
Subscription Brand (UK/AU)
Challenge: Needed profitable scale, not just volume
Approach: Rebuilt attribution, implemented incrementality testing
Result: 100%+ revenue growth in 3 months while maintaining profitability